The Ft. CollinsHomepage

The Directory Product Guide Fee Schedule for Ad Space Ad Samples Payment Plans Place an Ad in The Compass Designing Your Company's Ad Contact Information Advertising Specials Other Services The VIP Quality Guarantee THE COMPASS SPOTLIGHT

Thank you for visiting the Ft. Collins Compass Homepage.  The Compass is a publication of Versailles Information Publishing and is scheduled to be distributed to Ft. Collins residents and businesses in January 2000. The Ft. Collins Compass is the most unique opportunity in directory advertising currently available to the businesses of  Ft. Collins and the surrounding area.  If you are an advertiser looking for a fresh, new way to catch the eye of the public and drive more customers to your business, then we have the ad package to suit your needs andyour budget.  Be sure to check out our current specials--and don't miss out on the most spectacular new way to generate fantastic publicity: The Compass Spotlight. We hope that the links to the left will lead you straight to the answers to any questions that you may have.  If you require further assistance, please contact Versailles directly by telephone or fax at the numbers below. You may also make an inquiry by email to [email protected]

The Directory Product Guide

The Ft. Collins Compass is the most unique and innovative form of directory advertising today.  The product is the result of taking the best features of other forms of media and advertising--magazines, yellow page directories, coupon books, and tourism publications--and synthesizing these attributes into an altogether new product.  Each section of The Compass is briefly described below.

• Background Information and Local History
• The Compass Spotlight
• Directory Pages
• Restaurant Menu Pages
• Compass Coupon Pages

Background Information and Local History

This section of the directory focuses on some of the most important features of the City of Ft. Collins and the surrounding area.  Included here will be some points of historical interest and recommendations as to where to go and what to see while visiting Ft. Collins.  This section is geared more for the tourists to the area, but locals will find it entertaining and informative (some might even learn something new!).  This is where we show everyone just why Ft. Collins, Colorado is the "choice city!"

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The Compass Spotlight

This section of The Ft. Collins Compass is the finest of them all.  Included here are articles featuring the very best businesses to visit in Ft. Collins.  Advertisers found in this section comprise the finest of what Ft. Collins has to offer by way of dining, shopping, entertainment, and recreation.

The section is set up like a series of articles in a magazine--including photographs of the business, its proprietors and patrons, etc.  This is an unparalleled opportunity for these lucky few businesses to dramatically enhance their public image; it's as much a fantastic mode of public relations as it is a year-round advertising opportunity.  This section gives the readers (locals and tourists) a chance to learn much more about the businesses and view photographs of the actual locations.  It is intended to peak the reader's interest in order to increase traffic to the featured businesses.

This section is limited in space and cannot accommodate all of the directories advertisers.  So if your business is one of Ft. Collins' finest, contact us today to see what we can do to help make sure everyone in town knows it!

Click here for more information on the Compass Spotlight and the incredible ad package deal we are currently offering.

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Directory Pages

This section of The Compass is designed in the same fashion as many other major national directories with a few differences (improvements), however.

The Compass is printed on a much higher quality paper than found in other directories (usually a newsprint), so the general aesthetics of our product is greatly enhanced by this factor alone.  The printing comes out much nicer on higher quality paper, so the advertisements are more pleasing to the eye.  How important is that?  Well, when customers view an ad, they begin to form at least a tentative opinion about the business, and "you never get a second chance to make a first impression."  That is why we are willing to go the extra mile to produce a finer directory product than any of the others available to Northern Colorado businesses today.  We want your business to look its very best, because how well your directory advertisement impresses your potential customers is a reflection of the quality of our workmanship.

Another aspect of The Compass' directory pages that sets them apart from the crowd is the quality of our ad design.  We take pride in creating what we believe to be absolute highest quality ad designs around, and at prices far below that of placing comparable advertisements in any other directory.  Click here to check out some of our ad samples.

If you are an advertiser and have any questions about Compass advertising, give us a call anytime at (970)988-3783, fax your request to (954)212-0522, or email us at [email protected].

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Restaurant Menu Pages

One of the best amenities a directory can offer--as far as a dining section is concerned--is to print the menus of the local restaurants.  Other directories print a few menus, but we encourage every restaurant that advertises with us to include their menu in our menu pages section.  One way we do this is to offer free menu printing with selected ad packages.

Having a menu handy when a customer is looking for a place to dine (or order delivery) can be the deciding factor in choosing a restaurant.  A menu is another fantastic advertising opportunity for local restaurants, and this space should be exploited for all that it's worth.

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Compass Coupon Pages

Another highly effective advertising method is to offer customers coupons for product and/or service discounts. The Compass is the perfect directory for year-round coupon advertising, since it will be distributed to a large number of Ft. Collins residents and made available to tourists looking for places to shop, eat, play, or even get their car fixed.

The power of coupon advertising should not be underestimated.  Almost every kind of business can--and should--exploit this resource.  We currently have a special offer for a limited time to print free coupons in this section for businesses advertising in The Compass.  Click here to check out our advertising specials page.

Probably the only disadvantage to coupon advertising is that if a business requires the customer to remove the coupon from the book or directory, then they have just lost a piece of advertising that could stimulate more sales.  We encourage advertisers to place "permanent" coupons in this section that do not have to be cut out.  Rather, they should keep track of the sales encouraged by Compass coupon advertising by indicating it on the sales and/or service invoices.

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Fee Schedule for AdSpace

• A photograph can be added to advertising packages F-H for an additional $19.00
• General Payment plans:

• Packages A-D:
50% due at time of order
Balance due in January 2000
• Packages E-I:
Monthly payments figured by dividing the cost of advertising by the number of months between the purchase date and January 2000 (all final payments due in January 2000)..

Example: an $600 ad purchased any time in August 1999.  Since there are 6 months in the payment plan (Aug, Sep, Oct, Nov, Dec, Jan), the monthly payment would be
 

$600/(6 months)=$100/month


So the advertiser would submit a payment of $100/month from August 1999 through January 2000.
 
 

• If you have any questions about the payment options, or would like to discuss an alternative arrangement for payment of advertising, please contact us--we would love to work with you!

P.O. Box 272328
Ft. Collins, CO  80527
Telephone: (970) 988-3783
Fax: (954) 212-0522
[email protected]

Ad Samples

These are but a few quick simple examples of the types of listings available for the main Directory Pages section of The Compass.  We will be posting more examples in the near future--particularly ones illustrating what we can do with photographs--to help give you more ideas about what you could do with your own ad as well as what other advertisers are doing.  Prices for these types of ads can be found in our fee schedule.
 
 

Place an Ad in The Compass

If you are an advertiser and would like to place an ad in The Ft. Collins Compass, please contact us at your convenience to discuss your options and ideas.

If you are in the Ft. Collins area, a representative will be happy to meet with you personally to discuss how we may serve your advertising needs.

To decide on what type of ad is right for your business, check out the fee schedule and ad samples pages, then contact us with your specifics.

Once you have a good idea of what you would like in your ad, fax or mail us your ideas and specifications, or schedule and appointment with a representative to meet with you personally.  We will be happy to design an ad for you and submit a proof for your review.  There is never a charge to you for our ad design services, whether you choose to advertise with The Compass or not.

It is our pleasure to assist you in your search for great advertising prospects, and we hope to someday welcome you to our family of local advertisers.
 
 

Designing Your Company's Ad

First of all, designing your company's ad is always at no cost to you.*  There is never a fee for our ad design services, whether or not your business advertises in The Compass.

Our ad design services include:

• Line Artwork:
We have hundreds of thousands of images ready to use in your ad design.  We can also custom design images from scratch to fit your needs.  We are ready to work with you, with your ideas, to exceed your expectations.
 
• Photograph and Image Scanning
Do you have a photograph you would like to include in your ad?  Great!  We can scan and place it into your ad for a highly personal and distinctive touch.  This is a great way to catch the customer's eye and help drive business your way.
• Color Proof
A full color proof of your ad will be submitted to you for approval before it is placed in the directory.  After viewing the proof, you have the option to edit the design and content of the ad.  Your satisfaction is more than our goal, it's our guarantee!

Contact Information

Advertising Specials

A. The Compass Spotlight Package: $1199.00

This is by far the most unique innovation to ever come to directory advertising.  The Spotlight section of the directory showcases the very best of Ft. Collins businesses.  This is an unparalleled opportunity for a business to generate great publicity and inform the public of what they have to offer.

The format allows for each advertiser in this section to have up to two pages in which to display photographs (up to three), the company logo, and an article designed to promote more business and highlight the products and/or services offered.  It's the equivalent of having a great review of your company published in a magazine that stays in print all year!.

If your business has been invited to join Ft. Collins' finest in The Compass Spotlight, we highly recommend seizing this opportunity, as the Spotlight is an exclusive section that can accommodate only a small fraction of Ft. Collins businesses.

Along with the aforementioned article in the Spotlight section, each advertiser will receive:

• Extra Bold Listing printed in the Directory Pages section free of charge
• Up to 2 (two) coupons printed in the Compass Coupon section free of charge
• Restaurants advertising in this section of The Compass also have the option of having their menu items printed in the menu section free of charge

The advertising specials exclusively for restaurants:

1. Purchase a 1/2 page Restaurant Menu Space (Package I.2.) at $590.00 and receive at no extra charge:

• Up to 4 (four) coupons printed in the Compass Coupons section
• Free E.8. listing in the main Directory Pages section

 

2. Purchase a Full Page Restaurant Menu Space (Package J.2.) at $790.00 and receive at no extra charge:

• Up to 6 (six) coupons printed in the Compass Coupons section
• Free F.8. listing in the main Directory Pages section

Purchase one of the ad packages D-H and we will print up to two coupons for your business in our Compass Coupons section free of charge.

A SAVINGS OF $225.00!!!

Other Services

Versailles Information Publishing currently provides logo design services for businesses looking for a great logo to promote their company with.  We guarantee customer satisfaction with all our services, and are confident that we can design the perfect logo to suit your business.

The current desktop publishing fee for logo design is $19.00/hr.
 
 

The VIP Quality Guarantee

At Versailles Information Publishing, we are committed to bringing you the most outstanding services and product.  We stand by our work and guarantee that if you are dissatisfied with the services you receive, we will work diligently to quickly right the situation.  We strive to satisfy every single customer.  Our goals are: to exceed your expectations, to offer a product superior to those of the other directory publishers, and to help your business grow.  The success of your business is also our success.